Air-Control-Reimagined

Air-Control-Reimagined

UX/UI Design
Client SINGAPORE AIRLINES
Project at HELEN HAMLYN CENTRE FOR DESIGN(UK)
03.2019 - 07.2019

I helped empathise and visualise a wall screen dashboard and a system behind for Singapore Airlines internal staffs to look at how the employee experience can be improved in terms of well-being and health alongside key performance indicators such as efficiency. This balances a customer-focus with a need to make the environment, digital tools and working lives of all employees more positive.
(Sorry for the NDA, I am not allowed to show the deliverable design.)

Project Brief

Under endless number of rules, regulations and union demands, airline industry still need to utilising resources with very little slack, even in unpredictable environment where disruptions often occur.

Our client Singapore Airlines, who is ranked as the world’s best airline since 2018, aims to build the Golden Standards for OCC.

IOCC Digital Reimagination aims to improve the internal operating efficiency and experience of SIA for staff whilst improving customer experience.

research
Research methods

journey_map
User experience journey

Key Findings

key_findings

Project Goals

  1. A centralised system
  2. Emotional care
  3. Education
  4. Staff experience
  5. Informative efficiency

ideation
Opportunities and Ideations

UX Challenges

1. How to deal with disruption in three modes?

modes

2. Explore interaction methods crossing different parties.

interaction

Defining MVP

According to three disruption modes, the dashboard was designed in three modes separately.

Prototype 1.0

Flexibility to move between context level views.

  • IOCC Processes supporting views.

  • Ops monitoring.

  • New cross domain alerts and notifications that are not possible with current system.

  • Overlay various contexts to provide holistic view and contextual awareness on: weather, aircraft performance, ground movement, social media etc.

    prototype1

Prototype 2.0

Iteration based on the feedback from client.

prototype2

presentation
Presentation to client

Moving Forward

Because of NDA, I could just show the rough research process and prototypes without final design. However, I am sure it indicates the creative design thinking and how to implement HCD in a commercial project.

It was not the end of this project, but the beginning. It took long time to communicate with client and do feasibility test. With our research result and MVP, our client buy-in our inclusive design concept, and we better understood customer and user need.